Technology for Dummies – And How to Use it to Increase ROI! – 262
How well do you really know your customers? How do you get to know them better?
Fortunately for e-commerce sellers, there is an overabundance of services and technology dedicated to this very pursuit. Unfortunately, making sense of all this technology (especially as it changes so quickly) can be an outright nightmare.
Today, Tim sits down with Dan McGaw to simplify the tech you need to know in order to build your brand, acquire the coveted “vault of customer data,” and drive revenue in the process.
In episode 262 of the AM/PM Podcast, Tim and Dan discuss:
- 03:00 – From Booking EDM Artists To Head Of Marketing
- 05:00 – What Is Marketing Automation? (+ Dan’s Favorite Automation Tool)
- 07:10 – What Should Sellers Be Focusing On First?
- 09:50 – Zero-Party Data, First-Party Data, & Third-Party Data
- 15:10 – Honing In On Zero-party Data
- 16:40 – A Real-world Example Of How To Gather The Most Valuable Data
- 21:10 – What Is The Best Way To Acquire Third-party Data?
- 23:00 – Can You Get In Trouble For Any Of This?
- 26:20 – Leveraging The Data You DO Have
- 28:00 – One Feature Every Seller Absolutely Needs On Their Website
- 31:00 – How Do We Know If Any Of This Working?
- 33:10 – UTM Tracking Made Easy
- 34:40 – An Opportunity For A Free Book On Automation Strategies
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play or wherever you listen to our podcast.
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!
- Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!