There has been a lot of talk recently about the importance of video content for Amazon (and other online) sellers. Sure, video is growing in popularity, but the written word is still the foundation of an e-commerce seller’s business. Maybe you’re writing an Amazon product listing or marketing copy for your social media. Perhaps you’ve […]
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To be successful, almost every business needs to have an underlying structure. Often the challenge is how to maintain that at the same time that your company is experiencing rapid growth. The best way to do that is through systems that ensure your business infrastructure scales right along with your growing sales. That’s why today […]
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For e-commerce sellers, one of the best ways to make yourself stand out is through product differentiation. Of course, you can always craft a personal, branded look with your listings, photography, and packaging. Still, when it comes to catching the attention of an Amazon buyer, there’s nothing that quite compares to creating your own product. […]
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You’re trying to build your dream house. You have hired the best construction crew in the world to assemble the pieces. You are expecting greatness. Spoiler alert: Without a clear blueprint, a “great idea” is all that house will ever be. Building a brand works very much the same way. It won’t matter if you’ve […]
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There’s been a steady stream of thought that when it comes to getting your brand’s message across, images or video is the future. Today on the AM/PM Podcast, Tim Jordan speaks with a copywriter who says that although written content has a fight on its hands, in many ways, it’s more important than ever! McClain […]
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Entrepreneurs have spent the last year finding new ways to establish the crucial connections that are such an important part of e-commerce. They’ve “attended” digital conferences or have kept up a steady diet of Zoom and Google Meet appointments with friends and business associates. Through it all, the general consensus is that there really isn’t […]
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The last year has been a wild ride. E-commerce is way up and in-person business trade show attendance is way down. Since the beginning of the pandemic, digital conferences have had to step in to fill the void for entrepreneurs and businesses looking to connect. ASD Market Week is considered to be the most comprehensive […]
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