#336 – The Evolution of Amazon & Building Brands Beyond: Lessons from Industry Legends Matt Clark & Mike McClary
In episode 336 of the AM/PM Podcast, Kevin, Matt, and Mike discuss:
- 02:30 – Matt And Mike Were Present On The Early Days
- 03:00 – Teaching People How To Sell On Amazon In 2012
- 04:00 – Starting The Amazon-Selling Ecosystem
- 05:40 – One Of The Reason Why Kevin Is On The Amazon Space
- 06:15 – How Did The Amazon Space Evolved
- 08:00 – “You Should Be Building A Brand That Can Be Sold Anywhere”
- 10:30 – Is Amazon Still A Good Place To Start?
- 12:15 – Matt’s Venture Into Selling Coffee In Shopify
- 15:00 – The Differences With Selling On Amazon And On Your Own Website
- 18:40 – Margins Computation When Selling On Shopify
- 20:30 – Important Lessons From A Book Called “Positioning”
- 21:50 – Mike’s Transition Into Selling Outside Of Amazon
- 24:30 – Being Present On A Customer’s Shopping Platform Of Choice
- 27:00 – 46% Gen Z Do Their Product Search On TikTok
- 30:40 – Big Shifts On Amazing.com And What They Are Focusing On Right Now
- 32:40 – Branching Out Into Retail Stores
- 35:00 – Customer Data Is The Most Valuable Asset Of Your Company
- 39:20 – Talking About SellerCon In June
- 40:20 – “Maximize The Amazon Channel But Don’t Make It Your Whole Business”
- 43:00 – Join Kevin King’s Party In SellerCon In June 1st
- 44:00 – How To Get Your Ticket’s For SellerCon
- 45:45 – Final Words From Matt And Mike
- 48:39 – This Week’s Golden Words Of Advice From Kevin
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
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