#305 – 5 Nuggets for Business Success with Rockstar Marketer Janelle Page
In episode 305 of the AM/PM Podcast, Kevin and Janelle discuss:
- 01:29 – How Kevin Met Janelle Page
- 03:15 – Janelle’s Cryptocurrency Investments
- 04:30 – How Web 3.0 And NFTs Can Affect The E-commerce Industry?
- 07:45 – Kevin Gives A Sneak Peek At His NFT Project
- 12:14 – The Early Adopter Phase And How To Protect Dilution
- 13:50 – The Power Of An Influencer’s Community
- 18:43 – Playing A Different Amazon Game
- 20:10 – How Do Brands Achieve Faster Growth
- 20:35 – Janelle’s Backstory And Starting A Career In Marketing
- 22:58 – Marketing 101: The Athlete Strategy
- 24:30 – Developing The Love For Influencers
- 25:45 – What Businesses And Brands Need To Learn
- 28:07 – How Kickfire Marketing Got Started
- 28:30 – Janelle’s First Products In E-commerce
- 31:50 – Building $100 Million A Year Amazon Business
- 35:30 – Having Four Kids, Eating Healthy, And Being Money Motivated
- 39:30 – Launching A Successful 6-Figure Kickstarter Campaign
- 45:26 – 5 Rules For Business Success
- 50:50 – How To Get In Touch With Janelle Page
- 52:11 – Catch Janelle At The Sell And Scale Summit!
- 54:12 – This Week’s Golden Nugget Tip Of Wisdom
Transcript
Kevin King:
Welcome to episode 305 of the AM/PM Podcast. On today’s episode, I’ve got Janelle Page. Janelle is from Utah, a mother of four, and just an all-around rockstar when it comes to marketing product development and launching products. And today I think you’re gonna really enjoy this episode. She’s got a ton of great information to share. Janelle Page, it’s so exciting to have you here on the AM/PM Podcast. I just took this over a couple of months ago. It’s the podcast that Manny Coats began way back in the day when I actually met you and I’ve always wanted to have you on since they said you’re taking it over. I’m so excited that you’re here.
Janelle:
Oh, thank you. I can remember one of my first ever Amazon events was the Cancun Mastermind with Manny and Guillermo. I mean, Casey Gauss, I mean, it was back in the olden days. I feel like we’re such the old timers here in the Amazon world. So it’s fantastic. It’s like coming full circle to be on the AM/PM Podcast show with you.
Kevin King:
Yeah, I remember that was like May of 2017, I think so. More than five years ago. I think we were doing the Illuminati Mastermind back there. It’s Manny, Guillermo, and myself or Helium 10, it’s now called Helium 10 Elite. But back then it was called Illuminati and we put on a big expensive event and Cancun and someone had mentioned it to us, I don’t even remember how it came about, but we were looking for high-level speakers and someone said, Hey, have you heard about this woman named Janelle? And we’re like no, but oh, you gotta go watch this YouTube video. They sent us something of you speaking somewhere and we’re like, all right, she’s gotta come. And you’re like doing some crazy stuff with video or something back then. And it was like, all right, she’s got it. And she’s so good. She has to speak twice.
Janelle:
That’s cool. Thank you. It’s been a great journey. In fact, I mean, I just saw Manny, what at the last event, what was that? The prosper show two years ago. And then ever since then, he’s retreated to his private island. I haven’t seen him since.
Kevin King:
They sold the company in 2019 and he’s semi-retired and just came out of that just recently doing some NFT stuff. He’s got a project called Bulls and Apes project that he made.
Janelle:
Yeah. Bulls and Apes or something like that, I saw that. How’d that launch go?
Kevin King:
It did really well. They did that back at end of May he’s partners with Guillermo and a couple of other guys on that and it did really well. I participated in that several other people in Amazon participated, and Amazon space participated. A lot of people don’t understand the NFT stuff. They just think it’s, you’re buying a lot of JPEGs or something, but there’s a lot more to it. And I think, I think they got something there that’s gonna do well. It’s already, for me personally my investments already doubled since May, so that’s great. And they got a lot of cool new stuff coming. So we’ll see where that goes.
Janelle:
No, that is good because my crypto’s all like tanked. So that’s okay, it always does this. It always comes back. It’s not for the faint of heart, but for the newbies in here, they get all nervous, like, oh my crypto. And they go sewing and I’m like, no, no, this is time to buy it’s on sale.
Kevin King:
So what, what do you do in crypto? You own some different coin or what’s your involvement there?
Janelle:
Yes. So I got into Ethereum. I mean, if you remember back at the Illuminati mastermind, in fact, I’ve had several guys from that original event, who’re still seeing my praises, cuz I told them to get Ethereum. Ethereum at that event was like one-eighty, a hundred eighty bucks. And I just told ’em dude, if you don’t have any like go get some. So I have a couple of crypto millionaires from that event who still thank me for, for that tip on stage. But yeah, I love Ethereum. I love Bitcoin. I love Solana. It’s not doing none of ’em are doing awesome right now, but I buy just kind of the major three and four. I don’t do any. Coins don’t mean you can’t make money doing it. But I really invest in projects I believe in and I, I love web three. I love NFTs. I love the metaverse. I mean, personally, I prefer reality over meta, but I just, for what I think it’s gonna do for eCommerce and just the nature of businesses and contracts that you can make with your, I guess investors because probably can’t call it that cuz you know, we’ll have to have FTC regulations coming in or what have you. But I do feel like it’s gonna change the nature of how we do business.
Kevin King:
So how do you see that? I mean, I’m on the same page as you I’m actually speaking. I just spoke at the Billion Dollar Seller Summit about how we’re using NFTs, tying that into, to physical products on Amazon and Walmart and stuff. And I’m talking about that at the sale and scale events next month in September in Vegas for Helium 10. But how do you see it affecting as you touched on it a little bit there, but can you elaborate a little bit on how do you see it affecting what we do in e-commerce?
Janelle:
Well, I’ve just finished one of my first Kickstarters ever. And I’ve always been intrigued by crowdsourcing that model. And when you think about, if you take an NFT can allow you, if you’re about to launch a product or a brand kind of that same concept instead of, but with crowdsourcing, like a Kickstarter, they give me their money, I deliver the goods and we’re done the partnership’s kind of over. They may fall in love with your product and become an evangelist. But what if part of that like crowdsourcing is that you’re giving them a piece of the business or in a form of an NFT, they hold some type of recurring ownership or revenue that’s tied to when you do an NFT and there’s probably tons of different ways to do it. But Gary Vee’s example, I always recommend people just go, listen to him, talk about how he’s doing his NFT.
Janelle:
Cause it will get your mind turning about the different ways you could use it with your physical products, business, or any type of business you wanna start. But he literally is giving people ownership in his enterprise that he’s growing and as he does better, they do better. And they buy an investment in like his friend’s group. I don’t even remember what he calls it, but–
Kevin King:
Be friends I think.
Janelle:
As that value of that membership. And as that membership increases their value that they hold that piece of that membership goes up and they can sell it, they can hold onto it. And so they’re also invested in the community to make it a better place because that’ll increase the value in case they ever wanna resell it. So you have like aligned interests between the people that are supporting the brand or making up.
Janelle:
It’s not, it’s more like, I guess just community is what I call it. And when you think about brands that do really well, they’re brands that build a community around their product anyways. And so I just feel like this aligns investors and gives them a way to reward and compensate their original backers in a way above and beyond what you can do besides just now everything’s so transactional. When you look at traditional e-commerce or you know, physical based products and even services today, it’s like you gimme your dollar. I give you the service. We’re kind of done. There’s Goodwill, maybe built cause my service is great. You tell other people, but if I can make you financially invested in my business, I mean, that’s what stocks and people who buy stocks. That’s kind of the same concept, we don’t really have a way to participate.
Janelle:
Like I own so many stocks and when to have I ever voted, I get my stock stockholder report or JP Morgan will send me, you know, you can read this, you can go vote. I never do any of that. But I think this makes a more intimate setting. At least that’s how I like to think of how I want to use it in the future. What I don’t know is how the government may get involved and you know, cuz traditionally with stocks you have so much regulation in how you do your dividends and your stocks and all that stuff. I don’t even know all the right words to even use right now, but that’s gonna be something I can see them cracking down on because people are giving us money. We’re giving them ownership. And I don’t think they’re gonna like that. Just like how they started regulating crypto. They’ve started coming into the space and making rules.
Kevin King:
Yeah. You have to be careful with NFTs because there are security laws and there’s a test that you can do. I’m forgetting the name of it right now. There’s like three criteria to determine if something’s a security or not. So with NFTs to be very careful, but there are ways to do it. And that’s what I just talked about at Billion Dollar Seller Summit and what I’m actually talking about at Helium 10’s events in September. But yeah that’s exactly what we’re doing. We’re, we’re tying it to where some of what we’re doing with NFTs is we’re using it to we’re doing sustainable products. So we have products. So we’re finding a community, like you said, building a community and you could do this on Facebook. You could do this in other places, but there’s a difference between someone that just spent the equivalent of $50 in Ethereum or Solana or whatever for an NFT versus someone who’s a member of a Facebook group, they have a vested interest.
Kevin King:
It’s almost like a membership card. And so those people are gonna be a little bit more active, a little bit more passionate in most cases. And so we’re building a community based on people who own the NFT and we’re doing it at a low price and they’re not really counting on that NFT to shoot up. This is not a Board Ape Yacht Club that they buy for $50 and hope to sell for a hundred thousand, you know, a year later, that’s not the mentality that we’re looking for. We’re looking for someone that wants to take this product, this NFT to show it off, to use it as a PFP and we have some artwork and we have some different stuff to where they can show that look, I’m passionate about the environment. I’m part of this group, this community, they can use it across different social media platforms.
Kevin King:
Then they get to have a say, just like you said it in some of the development of the product, they could say, Hey, we, s a group, we would love to have a baby stroller made out of recycled plastic bottles, for example. And we’ll, we’ll buy that. And they’ll participate in the product development. We’ll do all the stuff on our side to make sure that it’s sellable, the margins work the sourcing works, but then we’ll take it with NFTs. You can track there are companies that will allow you to track from the source, from the manufacturing source all the way through like attaching NFTs to invoices and stuff. And you can know that this has really come from the ocean. This really came from the ocean outside of Spain or whatever. And you can track it.
Kevin King:
You can provide all that. And then when we launch the product, these people are passionate about the product. They’ll go and buy it on Amazon. So, you know, we don’t need a search fund buyer or heavy PPC. We’ve got X number of people, you know, hopefully, hundreds of people or more depending on the product that will go and immediately buy it. Then when they buy it that shoots it up to the top on Amazon or Walmart or wherever, then other people find out about it that you’re just looking for a baby stroller like, oh, this one’s sustainable and that’s cool. That’s a differentiator. I’ll buy it. They then as part of the product packaging and the inserts and everything we do, learn about the NFTs. And they’re like, what is this NFT? Oh, it’s 50 bucks. I’ll go give it a shot.
Kevin King:
So we create this whole flywheel of people coming in, but then all the NFT holders, like you said, they earn rewards based on how much that product sold. So they participate in that product. And so how well that product does on Amazon or Walmart, they’re earning rewards as well, which increases the value of what they just did. Those rewards can be in many different forms. And that’s where you have to be careful with securities laws. But then we do stuff. A lot of people, as you know, that collective NFTs, they have a collector mentality. There, there are people that like to, they’re a comic book collector that trading card collector. There’s a lot of collector mentality in that. So we’ve got a lot of gamification to keep them interested. And then we are doing stuff with NFC, not NFT, but NFC, the little chips that you can put in a product.
Kevin King:
So if they want to get a certain NFT, we can airdrop them into their open sea account, a very exclusive NFT, sustainable product NFT, but only if they bought the product on Amazon and they have to scan the NFC code and then airdrops something in there. So there’s a lot of stuff that you can do there. And then we’re doing stuff where they can vote on community stuff and participate and go clean up the ocean in long beach. We’re bringing in artists that are taking like old aluminum cans or old beer cans and like making them into little motorcycles like little pieces of art or little airplanes or whatever. There are all kinds of cool stuff you can do there. And it’s all fully traceable. And then the more someone you participate in what we’re doing, they can see that their PFP will change.
Kevin King:
So it’s like a dynamic PFP. So it’ll say, you’ll say that look, Janelle has really participated in seven projects. So her PFP shows that versus Kevin, who’s only done two. So there’s like a status there. And there are all kinds of cool stuff that you can really, really do. People just until they see it. A lot of people won’t understand it. But I agree with you. I think it’s the future of marrying web three and web two, and there’s, there’s a tremendous amount of potential. And a lot of brands are starting to wake up to that right now, the big ones like aha Bush, and some of those that they’re really starting to wake up to, how can we, how can we take advantage of this? And I think it is gonna be a major part of the future.
Janelle:
Yeah. And the early adopter phase. This is when, when you get in early, you’ll do really well later. But I’m wondering, I like what you’re explaining, how do you protect dilution? Like, so, you know, for those who get in early, I love this idea with NFTs that you reward them and then that increases, and then this is some of what the early projects have a problem with is that it gets diluted as more and more people join or if they just mint more coins. So like with the NFT, you kind of have to limit it. Do you know what I mean? If you don’t want cuz as your brand grows if you’re continuing to issue the NFTs, how do you make it so you’re keeping the value or that increasing for the original or early holders?
Kevin King:
We have it tied to specific products. So let’s say just by example, 10,000 people that hold one of our NFTs, then we’re able to narrow, narrow it down to like the people that did the baby stroller. There’s, let’s say 500 of ’em did it, those 500 are getting a, a heavier participation dose of that then the other 9,500 because they actually went in.
Janelle:
Oh, okay. So it would be kind.
Kevin King:
They all benefit. But those people benefit more because they participated, they had a say in it, you know, we almost, we did like do like PickFu type of polls with them and stuff to see what they like. And they participate. It’s almost like a, in a way like a Dow or something kind of.
Janelle:
Yeah, yeah. Dows yeah. That’s another thing I’m learning more about is the Dows but also too, like a network marketing, you know, they’re just higher on the tier, like they’re down line, you know, they have a bigger down line they got in earlier.
Kevin King:
And that’s part of it, you know, it’s the same with any NFT you get in earlier, you know, you get in on the Bulls and Apes Project or the Board Ape Yacht Club or any of those are the people that often have the major advantage down the road.
Janelle:
No, I think that the whole thing about community, I mean, that’s, that’s just what I’m huge on. And I’ve learned that working in the influencer space, like a lot of the brands I’ve been launching recently are with influencers and I’m just helping them like become the brand, you know? And they’re so used to just doing brand deals, which can and sometimes are great. Sometimes they’re not so great. You see these guys, I’ve seen some of my influencers have built multimillion dollar brands overnight for these people. Like they had brand approach ’em that was like doing nothing. They promoted their products and now they blow up this brand and then the brands like, okay now thank you. We’re not gonna re-up on the contract. And so you, you see this happen to these influencers.
Janelle:
And so they’re like, man, I’m just gonna start my own brand, which it is a lot more work than you. And I both know it’s not so easy just to start your own brand. But if they have someone that’s an operator in place or can help them using an influencer to launch a brand is just like game over. And so I’m having a lot of fun with that. And the reason why tying it back into where I was going with the community is they have this community that’s passionate about them. They love them. They love their content. They trust them. And so when they create a product for their people and they can have a story behind it that says, I made this for people like us because they just, buy, buy buy. It’s like a buying frenzy.
Kevin King:
A lot of people think when you say influencers, a lot of people think of the Kardashians or Paris Hilton or some big-time person like that. But that’s really not where it’s at. It’s more in the micro. Can you talk a little bit about that? Cause you’ve had great success. Like you just said, helping people really find and, and fine tune that. Where is that sweet spot and why is that? So at that sweet spot.
Janelle:
Yeah. Yeah. I mean, it just depends on the size of the brand you wanna build. But I mean, recently we just did a launch with Matts OffRoad Recovery. They’re like a YouTube channel. And I wouldn’t say they’re massive, but they got a great, like one or 2 million followers on YouTube. They make great content. They’re a team of, well, it’s a family. Matt owns a rescue shop. They pull people outta sand hollow down in St. George in that area that gets stuck and you just start filming his adventures and pulling people out. Well, he has so many people watching and we help him develop these storylines.
Kevin King:
Just to clarify, this is in Utah? This is people getting stuck, like going out on dunes and stuff like that, right?
Janelle:
Yeah. So it makes for like really entertaining. Yeah. Like when he is pulling these people out of these situations, there’s always a great story on how in the heck did you get your keep in that position or, you know so that you get some great storytelling and the character development is great. And my business partner at Unifish he is the one that helped develop the storylines. And he’s also the executive or the co-producer of a show called The Chosen. It’s like a, the largest crowdsourced story, I guess, a movie documentary about Jesus. I actually haven’t watched it, don’t tell him that, but it’s called, have you heard of The Chosen?
Kevin King:
No, I haven’t.
Janelle:
If you go, have to type it in. They’re like getting a billion views. I mean, they’re the largest project ever.
Janelle:
Self-Funded millions and millions of dollars. It’s just like, it’s insane. And they’re making Jesus cool again. So like their t-shirts are like binge Jesus, you know? So like, they’re trying to, like, I guess religion’s kind of a dying thing and Christianity is like on the down swings, but they think if they could like pump it back up and make Jesus cool again, that’s kind of like their mission. So he’s just really, really good at content development and he understands community and brand building. So he is just doing a phenomenal job with Dallas Jenkins is his co-producer on that show. So I always tell people, go watch what they do on social media, go watch, you know, how they create a brand of raving fans around, I don’t wanna call it a movie, but it is kinda like a Netflix style, has its own app and everything that you consume the content on.
Janelle:
But anyhow, so he kinda runs the storylines behind, you know, Matts OffRoad Recovery. So they’re making great content. You’ve got all these users and we just launch products, product after product and the people just buy it. They love anything that Matt produces. So it’s just been so fun to be thinking about, his audience. We understand, then we have all the data in the back end of YouTube and we can see who’s watching our content where else they are, their comments. I mean, we can test a product before we even launch it by just like an RC car for Matts OffRoad, we can show it like a demo. Someone had sent Matt they made a shell, if you look at his station or his station, his YouTube channel, his there or the banana is what he uses to rescue people.
Janelle:
And someone from his audience made an RC shell of his banana. And so they did a little demo and you had people in the comments, where can I buy this? How do I get one? And it’s like, okay, well there’s our next product so we can start developing that. So it’s just been really fun to do that. I find so much joy in, in doing products that I know are gonna land versus wondering, is this gonna sell? Or is it just another, like the world always tell people the world doesn’t need another like lemon or a garlic press, you know, or lemon juicer. I just never really enjoyed that Amazon game. It’s not how I ever played it. I know people do really well doing Amazon that way, but I actually want to create something unique for a band of raving fans or build a brand that can generate passionate enthusiasts around it because I just find it so much more fun to create product lines for those people.
Kevin King:
So it becomes more in what you’re doing. It’s more about the community and what they want, and then Amazon or Walmart or something else just becomes a place for them to buy. It’s not the one all be all like a lot of people that coming into Amazon think this is everything’s gotta start and end at Amazon. And that just happens to be their shopping cart to choose or something along those lines.
Janelle:
Totally. Like I’ve always, and I’ve managed like and built like I’ve done over hundreds of millions of dollars on Amazon. And I always still only viewed it as a customer acquisition channel. Like to me, it’s just one of many. And that’s because I’ve worked with so many brands where we have much better distribution. I don’t wanna say better, but I do think it’s better to not have everything in one, all your eggs in one basket, I just think that’s just not great. But you know, when you look at you zoom back out and you look at all the mojos for getting your product out to people, you got retail, you’ve got your own DTC site. You have Amazon, you have Walmart. And you have wholesale. I just feel like it’s such a better strategy to do it that way. And I’ve watched, that’s how brown brands really grow fast too, is like you become omnipresent. People see you in Ulta, they see you in Target. They see you on Amazon. You know you follow ’em around on YouTube. It’s just, whoa, this is everywhere. So I prefer that. I know there are a lot of people that just do Amazon. It’s not my favorite thing in the world.
Kevin King:
So, how did you get into this e-commerce thing? I mean, what’s your backstory here before? I know we’ll talk about kinda what you’re doing now and a little bit more in just a second, but what’s the backstory? How did you get into this thing of e-commerce or Amazon or whatever e-commerce?
Janelle:
Yeah. So I was a school teacher back in the day, like 20 years ago, you know, I was teaching high school. I was 19 years old. I graduated early through college and I became a teacher and I was teaching seniors. I literally had a guy that had been held back. So he was 19 in my class, my first year teaching. So we’re like the same age. So that’s how I got started in my career. And I was teaching history. And then I learned, later, I got certified to teach English. And on the side, I started writing for some companies copywriting. I learned copywriting because I was like, man teachers, I don’t know if you know, they don’t make very much money. And so I was like making, you know, $20,000 a year as a teacher. And I wrote some copy and I was making more in a month writing copy than I was in a whole year of teaching.
Janelle:
So that was kind of how I started getting into this world of marketing. I started going to these mastermind events, like Yanik Silver. And I’m trying to think of if anyone’s in like the direct DTC marketing, like internet, not DTC, sorry, like internet marketing world, there’s all these like famous names and copywriters. And, and I, I got immersed in that world. And so I would start writing for a lot of different like direct sales companies. And I, one company I started writing for was Progenex they were this new supplement company and I was doing a lot of their copy and they wanted to bring me full time into their marketing. And I think that was probably for me, one of the best experiences ever because the guy that was running the marketing department at Progenex had formally launched Billabong and sold it.
Janelle:
And then he was partnered with Hurley. The, I think his name was John Hurley. They were the partners that started Hurley and then sold that to Nike and his name’s Paul Gomez. He stayed on with Nike as the action sports director, of Nike for seven years, he built out the sports action industry. Like how Nike’s whole strategy with athletes evolved. That was him like getting athletes like Michael Jordan and you know how we have see LeBron and Kobe. That’s so commonplace to us now, but that was a time it’s like the earliest of influencer marketing, where he came out, gonna get these athletes, we’re gonna wrap him up. We’re gonna have him promoting and wearing Nike stuff. So I got to work with him for several years and he was a genius. I mean, he literally, I think he had dyslexia.
Janelle:
I typed all his emails I did all the work, but he literally, I just followed that guy around and was like a sponge. And we built out the same type of strategy for this Progenex company. It was the athlete’s strategy. We went and we found CrossFit, which was this new kind of sport. It was like in California, they were out on a ranch doing workouts. And there were like a hundred people. And we decided, you know what, we’ve got this supplement company at the time, we were at trying to do the Arnold and get bodybuilders. And then we’d be the next weekend meeting with, I don’t know, some other kind of meathead convention and trying to be all things to all people. And it was like, you know what, we’re gonna go all in laser beam focused. He always called it the spear, the top tip of the spear.
Janelle:
We’re gonna go after CrossFitters. We’re gonna, we’re gonna basically make our bet here. And it gave us a crystal clear vision on who our market was and the kind of words to use, because it was like CrossFitters. They didn’t go to the gym, they went to boxes and they didn’t do workouts. They did wads. And so like this idea that you could actually create messages that resonated with the target audience, and you could then customize a product specific to these people. That was like, I know it sounds so like NoDa, but back then, it was like a huge shift for us. And it just laser being focused, all our marketing, we, we knew exactly what magazines to be at. We knew which events we’d be at. And we knew which events we wouldn’t be at because we were the CrossFit company.
Janelle:
We were making supplements for CrossFitters. So we were at the CrossFit games. We became the official supplement sponsor of the CrossFit games. We locked down every single top tier CrossFit athlete like to be a Progenex. The athlete was like the dream of every young CrossFitting kid. And so I managed that athlete program. I think that’s where I kind of developed this love for influencers or, I mean, that’s kind of all, it was back then we called our athlete strategy, but I taught them how to use iPhones at the time. IPhone were kind of new, like not the iPhone new, but the concept of like, Hey, tag Progenex, you know, when you’re working out and show the shaker bottle in your picture, Hey, wear our shirt. I literally didn’t even have to pay. I mean, if anyone’s a CrossFitter here, you don’t remember. We had Chris Spieler, Jason Khalipa, Matt Chan, like all these guys who won the CrossFit games, like, you know, and then all the women too, that, that were winning. And, and they, they did nothing. We didn’t pay them at first. It was literally just giving them supplements. And that’s how we built, you know, our company into the largest supplement. I mean, we were giving multimillion dollar company very easily doing that strategy was really awesome. So I know you were asking my background, but I’ll pause.
Kevin King:
No, that’s okay. I mean, so what happened? So from there, what happened? So did you sell that or did, do you exit out of that or so?
Janelle:
I’m still an investor in Progenex and I still have a vested interest. I mean, Progenex became, it became huge. Like they built their own blend facility. We have warehouses now and all these things. So still invested in that. They’ve had so many lawsuits and legal tie-ups that that’s kind of been rough. That’s one thing I think a lot of business owners don’t realize is how important it is to have, your tucks in a row. I mean, we had a product called more muscle. We would get sued all the time because someone who took it didn’t feel like they got more muscle. So finally we just changed the name and like, they’re never gonna win that lawsuit, but they can Sue you and you have to go to court or settle. And if you start settling with one person, it’s just a slippery slope I don’t know if you’ve had this experience, but it’s just a nightmare.
Janelle:
So, you know, you’re, you’re having to constantly fight lawsuits like that. So be careful with how you name your products and there are a lot of things I’ve learned over the years, but how did I transition from Progenex? So I left Prix. I think I just got to where I wanted to be the boss, I’ll be honest. Like I was running the marketing department under Paul and sometimes I don’t do well, if I’m doing all the work, not getting all the credit, that’s just human nature. And so it was like, okay, it’s time for me to go do my thing. So I started, I left and started my own agency and that’s how KickFire Marketing was born. And so KickFire marketing, that’s when I met Manny and all those guys, I was teaching I guess that was a couple of years later, but kick fire marketing started out as just a marketing agency.
Janelle:
I was working with doctors, lawyers, and dentists and helping them kind of blow up their practices. I was really good with video, which is, you probably saw one of my video marketing. I could get a video ranked on the first page of Google and just bring these guys tons of leads. And like, I was working with some of the largest surgeons in Las Vegas, there’s this guy, Tom. And he has this pediatric clinic. People fly in from all over the world. We made him like a medical destination and we’d have the princes of Saudi coming in to have bypass surgery. And it would, it’s like become, they call it medical tourism and they would watch our videos. I created a YouTube strategy for these guys. So I’ve been into YouTube. I always tell people cause everyone’s like, you’re the Amazon guru, you’re the Amazon queen.
Janelle:
I’m like, well, I do know a lot about Amazon, but I actually know a lot about YouTube as well. And I kind of marry those worlds. So a lot of times when I’m presenting at Amazon conferences, I’d be presenting about how to use YouTube to grow Amazon sales and do a YouTube channel strategy. And so that’s how come I’m still so tight-knit with the YouTubers, cuz I’ve always kind of been in that world as well. So I started KickFire Marketing. And during that time, as I’m growing all these agencies doing all this stuff, I saw this course and I was like, that looks pretty interesting. And so I bought the course, I think it was like 2,000 or 4,000 bucks. I don’t even remember. And I took that course and I was like, I wanna bring–, I’m a drummer.
Janelle:
So I play the drums. I was like, I wanna start sourcing drums. I’m gonna, I’m gonna bring over drums and just sell ’em cuz that’s fascinating to me. So it’s just gonna be a little side fun project. And that’s how I got into e-commerce. I started bringing over musical instruments and I told my partner at the time our agency, what I was doing and he was like, I wanna start a brand. And he’s like, I’ve always wanted to, you know, manage a toy store or own my own toy store. He used to manage a toy store in college and he was like, I’ve always wanted to start a toy store. And I was like a toy store. Like why would we do toys? And he’s like, no, like trust me, toys in Q4 would like blow it up. And we could like do such cool stuff.
Janelle:
And he starts telling me about the Diablo and I had never even heard of a Diablo and we go on Amazon and they’re like these like yo-yos that have sticks and string. And so that’s how we got started the KickFire Diablos then we did, we started the classic toy line, kick fire classics and, and our whole thing. I took everything I had learned at Progenex and with supplements and I applied it to toys and it was this idea of like, okay, who’s our target audience? And it was like, dude, who’s gonna buy toys for kids. It’s like dude, moms, and grandmas. And I was like, and what do moms and grandmas complain about in 2017, if you remember back then it was like, all of the kids are going to mush cuz they just sit on their tablets all day. And like that was a big worry.
Janelle:
And so we just made a story that totally captivated their hearts and we just blew it up with like, Hey man, get your kids off the screen with classic toys, get outside and have some good old fashioned fun. We had kite, yo-yos, skateboards, you know trying to think of everything we did over the juggling balls, and with every product that we launch, there was a character that taught them the skill, you know, with tutorials and video and we had video libraries. And so, I just used all that knowledge of marketing and video marketing and list building to building these brands. And it was just a whole lot of fun. And so how did I then start making money and clients? I always produced content at my agency. I would tell people what I was doing and I had like a weekly hot seat and I was doing a hot seat about KickFire classics and just talking about it.
Janelle:
And I ranked my videos about Amazon and started showing what we are doing on Amazon. And I got inquiries. I was just getting flooded with inquiries. Can you help me with my Amazon business? Can you help me do this? And that? Can you come to speak? And I was like, all right, time to start a second agency. So we spun off, we called it Amazon Wranglers, but I got a cease and desist from Amazon cause I used their name. So we changed it to Ecommerce Rangglers and I had a whole second agency and all we did was service Amazon companies or businesses wanting to sell on Amazon. And I’ll be honest, I was probably the person that most people hated because it was a lot of the Chinese companies that contacted me. They wanted us to help them with their listings.
Janelle:
I had a whole strategy, which is funny because I taught this years ago, but now everybody teaches it. But you know, the original image storyboard optimization, cuz I did so much ads when I say like magazine layout ads. When I was with Progenex, we did a ton of magazines and I just applied that concept to the Amazon carousel, the image carousel. It was like I created each image. Like it was an ad and pretended that nobody would ever read my copy. And I started teaching people that and now everybody is like common sense, but you know, make your images so that they sell your product. Hands down, you got seven of ’em, you got six in a video, nobody’s gonna read your copy and that’s, that’s kind of my history and how I got into Amazon. And then everybody always likes to know how I ended up doing like a hundred million a year.
Janelle:
And that was at my agency. I was helping obviously Amazon sellers and a company contacted me Nutraceutical at the time. And they were trying to hire my agency to help them take their manufacturing plant. So Nutraceutical had like 40 different brands. Actually, they had 70 different brands, and 4,000 SKUs. They were one of the largest aggregators of supplements. And I was trying to get off the phone with them cuz they were, I don’t usually answer my phone when people call and I did and this guy starts asking me all these questions about Amazon and selling on Amazon. And I was just trying to be nice, but also trying to get off the phone. And I just told him that, Hey, you know what, you probably couldn’t afford my agency or, and we literally wouldn’t be interested in your business.
Janelle:
We’re more boutique. If you would like, you need to build an in-house team. Like you’re just too massive. And he was like, well, what if we were to hire you to build our in-house team or basically like acquire you and have you come over to Nutraceutical and build out, like help us go direct to consumer, help us as a manufacturer, get rid of all these people who are just on Amazon selling our products. We wanna take control of that, and optimize the listings. And if you think about it, I was kind of perfect for that role. I’d spent the last few years doing that. Not only for my own brands but for hundreds of other brands and here they were basically one of the largest aggregators in the space. I think they are actually the largest aggregator space and they were like, come do it for us.
Janelle:
So that’s how I, I would say I got like acquired or recruited became their VP of eCommerce and Amazon and built up a hundred million dollar business just on Amazon. And I would say Amazon and I multiple and then I expanded a Walmart built out their websites and so I think that’s what everyone loves. Like how do you do so much on Amazon? I was like, well it evolved. That’s where I am. And just in June, I actually exited Nutraceutical on June 23rd. So we were gonna go public. Gosh, what day were we going public the night before we went public, that was gonna be, I have to go look at the date, Kevin, I can’t remember, but we didn’t go public. They pulled back. And that was kind of not devastating for me, but I was really excited to say, I’d take, you know, go public.
Janelle:
And then I was gonna exit and the night before, when the CEO called and let us know that they were pulling out and they had all flown to New York to ring the bell and everything, we still don’t know why. I mean, we can all have our hypothesis when we’re probably not supposed to talk about it, but don’t know why they didn’t go public. They never told us. And they said we’re not going public. And then here I was like ready to exit. I’ve built out a whole team. And so the last six months, I’ve just kind of been there being like antsy as heck I started Unifish, I’ve got my other brands and I’m building. And finally, it was just like, can, how do we keep it? So I keep my membership units or my stock, you know, in the company, but no longer have to actively be involved there so I can pursue my other things. So we had a great exit together. I guess we call that where you,
Kevin King:
You got bought out basically.
Janelle:
Yeah. How I could leave and do my thing. And I do have, a semi-non-compete for a year and I’m not allowed to like take the employees and team that I built there, which is fine. I wouldn’t do that anyways. I’m still invested, you know, holder of stock there. And I want ’em to do well, but I am free to do my own thing, which was the hardest thing for me. I’m not gonna lie. I very entrepreneurial. I was the CEO of my own company working for corporate, even though they were great. There were things that I loved and many great people. Like it kind of crushes your soul to work in a, in a big cog, in a machine. It just wasn’t my favorite ever.
Kevin King:
So how did you do all this? You have like 26 kids or something like that, right? How did you do all this and, and manage an entire classroom of children? I’m exaggerating here. She doesn’t have 26 kids, but she has a few.
Janelle:
Sure. It’s about how many? Yeah, I’ve got four kids. What’s funny is I had four kids under the age of five. And so I always tell people, if you can survive four kids under the age of five like everything else is pretty easy. And I started with twins and twins is like, I think that’s the only way to have twins because if you had had other children, I think you’d be too busy. And you’d, you’d probably, I don’t know. I actually, twins was awesome. It was trial by fire. I’m not married, so I don’t have to nurture any relationships. So I think that’s, what’s different about me when people always say, how do you do so much? I’m like, well, I don’t really have any friends or a partner. So like, I literally can work all the time.
Janelle:
And people are always like, Hey, I’ll set you up. I’ll set you up. I’m like, no, no, don’t set me up. I’d be terrible I can’t be set up because I’m married to my business by choice. I love what I do. And then my kids, you know, my kids are my priority with what I do. I don’t even consider it to work. I’ve never liked thought to myself, I have to go to work. I was like, I wake up every morning, like so excited. And I don’t know if you feel this way, but like, I literally have to tell myself, no, you need to go to the gym first. You need to eat before you get on the computer. Because once I get on the computer, I’m like, it’s like a time warp, you get in the flow. And then it’s like nine o’clock at night. And you’re like, where’d the day go?
Kevin King:
You’re really big in taking care of yourself too. Making time to actually take care of yourself with exercise and nutrition and everything, right?
Janelle:
Yeah. Yeah. I don’t know. I think that’s another secret cuz people always be like, well, how do you have so much energy? And I’m like, I don’t know like I’ve never drank caffeine. I’ve never had coffee. I’ve never had alcohol because I grew up Mormon. I’m not Mormon now, but in Mormonism, like you don’t drink, right? You don’t have coffee. And so I never had those habits anyways. So it’s not like a moral high ground. It’s just that I, all my friends that do drink or have coffee, they’ve always are telling me how they wish they could quit. So I always thought, well, why would I start? They’re all wishing they wanna quit. So I feel like eating, I don’t eat sugar. Not like I have had sugar before, but like I don’t, I just eat clean.
Janelle:
Yeah, my people would tell you I eat very healthily and I’m very strict with my diet, but I don’t feel like I am just because I just prefer to eat oatmeal and salads. And I’m a pretty simple person. I think it’s more like how Steve Jobs just like picked an outfit and he wore it every day. I literally just have like certain foods that like, I just know are always in my fridge or in my pantry and it’s kind of what I eat. When I go on vacation, you know, then it’s like, okay, I look for a subway or a salad. And if not, I just eat apples and bananas and nuts. I’m pretty, I’m pretty simple. And I’m not a foodie. I think it’s funny. Cause I’ll go with friends on a trip or you know, like I just did a YouTuber convention and everyone’s like, oh man, we gotta go here and we gotta get this food.
Janelle:
And they’re like, what do you want Janelle? I’m like, I don’t care anywhere I can get a salad. And they’re like, well, what if it doesn’t have a salad? I’m like, well I’ll just eat later. Something I’ll stop and get an apple. But I don’t, I won’t like, they’ll try to get me to try something like, oh, you gotta try this Molten chocolate cake. And I’m like, I’ve had cake before. I don’t really want it. Just doesn’t do anything for me. But what’s funny is my kids will tell you I’m a sucker for earning money. Like I don’t need to earn any more money, but I am so money motivated. Like if somebody came to me and like just this weekend, my sister was laughing so hard. Cause a friend came to me. She’s like, man, I need a website built.
Janelle:
And I was like, well, I’ll build it for you this weekend. Cause they were saying they were gonna need to pay like $10,000 and I’m like, I’ll build that for you. I’ll do it for like five. And she’s like, you don’t need the money. You were like, why are you doing that? I’m like, well, I like money. And I was like, just the fact that I can make $5,000 on Saturday. Just making something I enjoy doing. Why wouldn’t I? And so it’s just funny how I recognize that in myself that I’m very money motivated.
Kevin King:
So what is this with that Kickstart speaking of money motivated, you did some, tell me about this little Kickstarter that you did. I saw your post on social. You said something, you did a little call out to me and I’m like, what did I do? Or so what did I?
Janelle:
Oh yeah. It was your Billion Dollar Seller Summit. Yeah. I, you planted a seed.
Kevin King:
Oh, did I? Okay. Yeah. I was like, what did I do? I was like, oh wow. Okay, great. I’m glad it works for, but what did I do?
Janelle:
Yeah, let me bring you full circle. So it was that Billion Dollar Seller Summit. You had a speaker and I forgot the name, the gentleman, I need to look it up so we can give him credit. But he did a presentation on Kickstarters and you know, I’d never thought about doing a Kickstarter before, but after his presentation, I thought, dude, I should do a Kickstarter. Cause like, especially when you have someone with an audience, like why not pre-sell it doesn’t, you won’t tie up your cash. And so I was like, okay, I made it a goal. I, I think I’ve told you this before. When I learned something, I can’t just consume to be a consumption junkie. I have to take action. So I listen to that presentation. I’m like, okay, I gotta do a Kickstarter. So I just went to Sea, who’s one of my partners.
Janelle:
And if you guys like motorcycles, which I love, if you go to Bikes and Beards his YouTube channel, he does. He’s, he’s a great job. You’ll love his content. But I was like, Sean, let’s launch a product. So he’d always been wanting to develop like this fast detail is what he calls it. It’s like a spray and washes. You can go watch Kickstarter. It’s awesome. So we decided we launched this product and Derral and all my partners at Unifsh. This is, you know, a project we’re gonna do together. And I decided I’m gonna do a Kickstarter cuz I literally could have just driven those sales to Shopify. But from what this guy was teaching, he was like when you do a Kickstarter, the beauty is if you can use your audience to drive a bunch of traffic, it’s kinda like the algorithm on Amazon.
Janelle:
There’s an algorithm that if you have so many if you hit your funding goal within so many minutes or that first day you’ll hit the trending page. And when you hit the trending page on Kickstarter, all that organic traffic that’s naturally on Kickstarter has an opportunity to see your product. And so then you can like double your sales. So that intrigued me cuz you know, it works on Amazon, the same kind of principle get organic rank and you do more sales. So that was the goal. My goal was I wanted to do a six-figure launch because everyone said, it’s hard to do a six-figure launch anymore on Kickstarter cause the platform’s so saturated and covered with junk products. So that was our goal. We launched on Kickstarter. We drove all the traffic instead of to a Shopify site or our own site.
Janelle:
We took ’em all to Kickstarter. We funded within 15 minutes of the kickoff of sending the traffic we funded and our funding goal was $30,000 on a $40 product. So we hit that in 15 minutes and then we hit six figures within, I think it was three hours. And I was like, I did not expect to do it all in one day. I thought, you know, my goal was 30 days to have a six-figure launch. We did it in four hours. So the thing that I learned though, is to hit the trending page. I don’t know a bunch of these gurus. This is what I love about, you know, this space, you have gurus and then you have people who’ve actually done it. And I was like, all right. It’s like the trending page literally did hard. I mean 10,000 extra bucks, you know, and you have a Kickstarter fee.
Janelle:
That’s 5%. So technically, you know, 5% of a hundred thousand is what, 5,000 bucks. So I still made 5,000 extra dollars by doing Kickstarter. But the kicker is like my Kickstarter close on June, July 30th, I don’t have my fund yet. So they’ve got $141,000. I should get it on the 14th of August. You get it two weeks later, which is kind of a pain. And then the backers, like I’m just basically getting an Excel spreadsheet that I gotta like upload and then, you know, try to get into my 3PL and ship it out. So I’m kind of in my head thinking, Hmm, will I do another Kickstarter? And I talk to a friend who does a ton of Kickstarters and he was like, you know what? Kickstarter five years ago is totally different than Kickstarter today. And he’s like Kickstarter five years ago. Heck yes.
Janelle:
You hit that trending page and you would double your sales. So like we would’ve done 300 grand instead of 150, we did 142 or something like that. And I was like, okay, well maybe so. And then he also said, and Kickstarter is kind of like now just like gaming but does really well for games and like anime stuff. And if you go look at Kickstarter, you kind of see, okay. Yeah, I see that a lot. So I do have an influencer who wants to do it, he’s got a pretty decent size channel, like a bento box and he’s in the anime space. So I do want to do one more Kickstarter with him in a different category, just to see if that makes a difference because if you think about it like fast detailer, it’s a very niche product for motorcycles. And I’m like, maybe the addressable market on Kickstarter organically is just not, there’s not a lot of motorcycles and most motorcycles Sean’s channels almost, you know, one and a half million followers.
Janelle:
We could have tapped that market from there. There’s not that. I guess what I’m saying is there are probably not a lot of guys on motorcycles hanging out on Kickstarter. So I don’t wanna dis Kickstarter just yet. I wanna do a few more experiments before I say definitively, whether I think it’s worth it or not. So I actually am gonna do one, one with a more tech I’m gonna, I’m developing this, this flashlight that I’m gonna do probably October, November on Kickstarter. And then I wanna do this like anime gaming bento box and see how that does. And then we could discuss whether I recommend it or not. And I’m doing a new launch in about 30 days where I could have done it on Kickstarter, but I’m just gonna do it. Pre-Sale on my Shopify site. And my goal is a million-dollar launch on that one. So I’ll let you know how that one goes. That’s gonna launch on September 1st.
Kevin King:
What kind of product is that?
Janelle:
This is in the automotive space. And so I don’t really wanna tell you the exact product yet, just cause I want it to be kind of shock and surprised, but it’s in automotive and it’s nothing like revolutionary, I’d say, but it’s actually just marketed really well. And it’s got a cool name and the packaging’s cool.
Kevin King:
So if you had to give an on these entrepreneurs out there that are listening to this that are most of them selling on Amazon and some of ’em selling off Amazon, like five key pieces of advice like this was on your entrepreneur gravestone these are the five Janelle’s five rules of business. What would those be?
Janelle:
My number one rule is you find someone who’s smarter than you that’s done what you wanna do, and you pay them to short circuit your success. I mean, literally, that has worked for me. I mean, if you think about it, my very first, Paul Gomez, my mentor, I would say he doesn’t know he was my mentor, but we’re still close. I actually just saw him at my sister-in-law’s funeral. And I told him how much he’s just done for me over the years that he didn’t even realize just by working with him me being able to absorb as a sponge, this guy who had built and sold two very successful companies. So that was a mentor. When I started my agency, I hired a business coach that was Derral Eves Eves, who I’ve mentioned now was business partner, but he had a marketing agency and he was doing very well.
Janelle:
And I hired him and it was a lot of money at the time. Like it stretched me to pay for him. But he helped me land a six-figure client within my first 30 days. I couldn’t have done that myself. We stayed in touch over the years and are now full circle. You know, we’re doing several businesses together and it’s just been fantastic. So, you know, I think that whole idea of a mentor or paying someone, short circuits your success. I mean, that’s what, I mean, you probably would agree with that too. That haven’t you had mentors and you are a mentor. I just find it highly valuable. So I’m grateful for those people. And I wouldn’t be where I’m at today without ’em. So that would be number one. Number two is you’ve gotta work. Like I’m not the smartest person.
Janelle:
I’m not the most talented. And I remember even in sports, my coach has always told me, like, man, you’re a hustler. And that hustler kind of sometimes maybe has a negative connotation, but I consider a compliment like I’m not hustling and swindling people, but like nobody will out hustle Janelle. Like if somebody told me they would pay me $10,000 to go shove manure for an hour, I would do that. Like a no work is beneath me. Like I grew up poor, you know, like, and I don’t wanna make, it’s not a sad story. It’s just like my, when we say, when you make a joke about a lot of kids, my parents had six kids and my dad was a teacher and my mom didn’t stay a home mom. And so they would never say they were poor, but like you knew, we didn’t have a lot of money.
Janelle:
Like I remember like going out to eat a few times. And when we did you like shared fries or a hamburger and that’s not like, oh, poor meal, like, we’re still, I’m just telling you, like, I remember just like a happy meal. Like you didn’t get a happy meal in my family, you know, cuz those are like #3.99 you got to like the 99 cent burger. And that was it. So you know this idea that I could work and I think that’s why I am still so money motivated. Cause I’m like, oh, I just, I love that. You know, money doesn’t have to be an issue you can work. And I’m very conservative with my money. I love to invest. I love to multiply it. I have a lot of fun doing that. It’s kind of like a game. I also love to help other people.
Janelle:
I think money is a beautiful tool. I remember being taught like in church one time that like money was the root of all evil. And I was like, no, it’s not like, and now people say, well, it’s the love of money. That’s the root of all evil. I’m like, I still have issue with that. I think money is a beautiful, wonderful tool. And it’s one thing that changes things in the world. You have to have money to make a difference. I guess we could argue with that. You can make a difference by being a kind person too, but you know what I’m saying? So work would be number two and then number three integrity. I feel like if you are a man or a woman of your word, you will go very far in life because I know that I chose to do business with people that I know like and trust.
Janelle:
And if someone is not honest, like I just won’t do business with ‘em or even hear that there’s any shady or any, any type of that going on. I just like won’t touch ’em with a 10 foot pole. So I always tell people, to guard your integrity in their life. You know? So that’s number three, gosh do I gotta get to five? I think like I always say when I was hiring too, and I still hire, I build teams like attitude, aptitude and integrity. Those were my three rules for hiring because I’m like, if someone has the right attitude, like they gotta be a joy to work with. Cause I don’t wanna work with people. I don’t like cuz that’s why I like working. It’s fun. Aptitude just means a willingness to learn. Like people need to have, you know, basically cognitive abilities to learn quickly or want to learn and then integrity if someone’s honest and I trust them like I’ll give them the keys to the kingdom.
Janelle:
So I think those things right there, my five, I guess the next one is like be nice. I always just feel like, be kind like a Mother Theresa, Gandhi, Jesus teachings, all those wonderful people. It’s just like, man, if, if you’re just a good person and I really believe my brother always teases me. He’s like, man, you’re such a humanist, but I believe people are good. And I don’t wanna see it any other way. I’ve been burned a couple of times, but for how much I trust people and give people the benefit of the doubt I could have, have been taken advantage of so many times, but I’ve found that most people are doing the best they can. And I just feel like there’s a lot of great human beings and I really love people. So those are four or five or who knows how many I just said.
Kevin King:
That was awesome. That was awesome. Janelle, I really wanna thank you for coming on today and sharing this. This has been very interesting and I think the audience has gotten quite a bit out of this today. If people wanted to reach out or learn more about you, what’s the best way to do that?
Janelle:
Yeah, let’s see. I always tell people, that you can be my friend on Facebook. I still have the best story ever when I was a kid, like my kids were saying something, I was trying to make them eat their vegetables, which I don’t do anymore. But one, my little boy like looked at me and he is like, I’m not your friend. And his twin sister looked at her and said she doesn’t care. She has like 2000 friends on Facebook. And I thought that was so funny. Cause I was like, I didn’t even know they knew about Facebook.
Janelle:
I don’t even think 2000 is a lot. And you know, I don’t even think she knew the right number, but I just laughed so hard. So, you know, on Facebook, I always tell people, you know, become my friend on Facebook. I’m Janelle Page. You can easily find me on my website janellepage.com. You can follow me on Instagram. I don’t really post anything exciting. It’s that why I think people are disappointed. They hear me on a podcast and they think, oh man, she’s probably dropping truth bombs. And then they like go to my social media and they’re like, she’s just doing handstands and like traveling around the world. Like there’s no business here.
Kevin King:
Well, you did a handstand. You did a handstand. When I first met you at the Illuminati. And I remember at that event on the last day, you’re like, all right, everybody come up on stage. And you got as many people as you could to come up on stage and y’all built a pyramid. You built like a pyramid on the stage of people.
Janelle:
That’s right.
Kevin King:
Nothing’s ever too serious. It’s all about having fun and enjoying people and enjoying life for you.
Janelle:
That’s right. And you know what? Speaking of Sell and Scale Summit, I’m gonna be there teaching a yoga class. So I was telling people, dude, you need to come because like how cool would it be to be in a downward dog next to like Kevin King, Gary Vee, and Nelly?
Kevin King:
I don’t if I’ll be participating, I might be watching that one. I don’t know. I, my ability to stretch is, is, is pretty limited, but no that’s gonna be awesome. I actually asked them, I saw that on the schedule, cuz they’re doing this event a little bit differently than a normal event and says morning yoga or something like that. Like I asked Bradley, I think what the heck is that who’s doing that? He said, oh, Janelle was like, ah, okay, that should, that should be pretty good. That should be a lot of fun.
Janelle:
That’s gonna be a really good bang-up time. I hope that people, I don’t know when this is gonna air, but hopefully, anyone, if you heard of this podcast, come find me and say hi, I’d love to meet you.
Kevin King:
Yeah. The selling scales in just a couple of weeks. So definitely come. If you’ve already planned to come definitely say hello to meet Janelle in person or haven’t bought your ticket yet. Why not? You need to, you need to come on out and meet Janelle and meet the whole team. And it’s gonna be an amazing event. A lot of fun, a lot of good information, a lot of good networking. So, Janelle, I’ll see you in just a few weeks at Sell and Scale until then. Don’t work, work too much. Take at least an afternoon off one day.
Janelle:
I will, I will deal.
Kevin King:
All right. Thanks, Janelle. Wow. Those last five nuggets from Janelle were worth listening to this episode alone. As you can see, she’s done a lot. She’s an amazing marketer, lots of great ideas in there in this discussion.
Kevin King:
I hope you enjoyed being a fly on the wall and don’t forget, we’ll be back again next week with another really good episode. Before we go, don’t forget the Sell and Scale Summit is coming up in Las Vegas in just a few short weeks from now. Hopefully, I will see you there. It’s at the Virgin hotel in Las Vegas. I’ll be speaking, Bradley speaking. Janelle will be there. Like she said, leading yoga. It’s gonna be a great event. So hopefully you can make it out for Sell and Scale. And before we go just today’s little nugget of wisdom to leave you with is this one. “You can either be judged because you created something or you can be ignored because you left your greatness inside of you.” “It’s your call.” Once again, “you can either be judged because you created something or ignored because you left your greatness inside of you.” “It’s your call.” We’ll see you again next week.
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